“Customer Experience”. If you use twitter, if you follow the activities of SDL through their website, or if you read the mailers we occasionally send out then you’ll probably have come across this expression quite a lot because SDL has completely restructured its business to focus on “Customer Experience”. So now we only have two divisions; Customer Experience Solutions and Language Solutions. These names reflect the operational focus of each division, but this doesn’t mean they are completely separate. In fact the opposite is true, and the crossover between the divisions reflects both the nature of our business because we increasingly use all of our own technology, and the customer journey which we can support for any organisation looking to deliver smooth, data-driven experiences to their own customers at every point of the buying journey, and across all channels, devices and languages.