The phrase “You can lead a horse to water, but you can’t make it drink” emphasises the idea that you can offer opportunities or advantages to someone, but you can’t force them to take action if they’re unwilling. This proverb has deep historical roots, with its first recorded use in Old English around 1175, and it has been in continuous use ever since. It’s often used to illustrate the limits of influence and the importance of individual choice, making it applicable in various contexts, from personal relationships to business settings.
There are three things that have stood out for me this year. The first is how much support SDL have provided to their users to make sure they are able to work successfully with their investment. The second is how little many users are aware of this, and the third is just how many users have used Trados for a decade or more and were not aware of what a support & maintenance contract can bring you. This last one has been the biggest surprise to me as I’ve spoken to people who thought a support contract was more than the cost of the software; to people who thought it was support only and to people who didn’t know SDL provided any support at all! So, one of my resolutions for 2019 will be to try and make sure that all our users are more aware of how to get help, even if they don’t want to purchase a support & maintenance contract. So, I’ll cover these things:
… in with the new!
I was playing around with 
When we want to purchase software what’s the first thing we do? I know what I do… I look around on the internet for websites where I can learn more about the tools I’m interested in and only purchase if I can try them myself, and I imagine you’re no different. If I want to compare TEnTs (Translation Environment Tools) it’s a small and very competitive field and you don’t see the sort of widely published comparisons you might for Office products, or desktop publishing tools for example. So one place to start might be reviews from real users… but can you trust them? They are often written by fans of a particular product who like to rate the comparisons based on their own personal choice, and often the comments they make about other tools are based on not knowing other tools well enough. Certainly when you read the comments from users of the tools that came off worse you can see it’s also quite an emotive area… although it’s good to see users so passionate about their translation tools. Even articles that are written in a well meaning and honest way, such as the one that Emma Goldsmith co-authored with David Turner