What a horrible name… lurkers! It carries all kinds of negative connotations from science fiction monsters to the stuff of nightmares where we think of spying and being followed by something or someone we don’t like. Of course I’m not using this term in these contexts so I better explain. I’m talking about communities and user participation, or more specifically about users who read and observe but rarely contribute to the conversations at all.
Community managers often think about user participation based on a 90:9:1 rule where 90% of users are referred to as lurkers who read all the activity but don’t contribute themselves, 9% contribute from time to time and 1% are pretty active and probably account for most of the contributions. I guess I can see why this negatively charged name is used, but in addition to being a horrible name it doesn’t really do justice to how important this group of community users are.
In 2013 I wrote an article called “
Not Marvel Comics, but rather the number four which does have some pretty interesting properties. It’s the only cardinal number in the English language to have the same number of letters as its value; in Buddhism there are four noble truths; in Harry Potter there are four Houses of Hogwarts; humans have four canines and four wisdom teeth; in chemistry there are four basic states of matter… but more importantly, for translators using Studio 2017 there are four ways, out of the box, to get started!
It’s been a while since I wrote anything about the 
Years ago, when I was still in the Army, there was a saying that we used to live by for routine inspections. “If it looks right, it is right”… or perhaps more fittingly “bullshit baffles brains”. These were really all about making sure that you knew what had to be addressed in order to satisfy an often trivial inspection, and to a large extent this approach worked as long as nobody dug a little deeper to get at the truth. This approach is not limited to the Army however, and today it’s easy to create a polished website, make statements with plenty of smiling users, offer something for free and then share it all over social media. But what is different today is that there is potential to reach tens of thousands of people and not all of them will dig a little deeper… so the potential for reward is high, and the potential for disappointment is similarly high.
Probably you’re all far more educated than me and when you read COTI you probably didn’t think “chuckling on the inside” did you? I googled it and looked at four acronym websites, none of which found the correct definition… but two of them returned the title of this article so it must be right!! Oh how I wish it was… just to bring a little levity to the ever so serious tasks of interoperability. But no, it stands for Common Translation Interface (COTI). This is a project pioneered by 
One of my favourite features in Studio 2017 is the filetype preview. The time it can save when you are creating custom filetypes comes from the fun in using it. I can fill out all the rules and switch between the preview and the rules editor without having to continually close the options, open the file, see if it worked and then close the file and go back to the options again… then repeat from the start… again… and again… I guess it’s the little things that keep us happy!
Ever since Trados came about one of the most requested features for translators has been merging across hard returns, or paragraph breaks. Certainly for handling the translation it makes a lot of sense to be able to merge fragments of a sentence that should clearly be in one, but despite this it’s never been possible. Why is this? You can be sure this question has come up every year and whilst everyone agrees it would be great to have this capability, Trados has not supported it through the product. The reason for the reluctance is that when you merge a paragraph unit (the name given to translation units separated by a paragraph break) you probably need to be able to decide how this change to the structure of the file should be handled in the target document. Sometimes this might be simple, other times it might not be, and the framework that Trados products use is not designed in a way that supports the ability to alter the look and feel of the target file across every filetype the product can open. Even the release of the Studio suite of products still uses the same basic idea of being able to handle the bilingual files directly rather than importing them into a black box and whilst this does offer many advantages, this problem of merging over paragraph units remains… until now.
“More power to the elbow”… this is all about getting more from the resources you have already got, and in this case I’m talking about your Translation Memories. In particular I’m talking about enabling them for upLIFT. upLIFT, in case you have not heard about this yet despite all the marketing activity and forum discussions since August this year, is a technology that is being used in SDL Trados Studio 2017 to enable some pretty neat things. I’m not going to devote this article to what upLIFT is all about as Emma Goldsmith has written a really useful article today that does a far better job than I could have done. You can find Emma’s article here, called “
CAT tools typically calculate wordcounts based on the source material. The reason of course is because this way you can give your clients an idea of the cost before you start the work… which of course seems a sensible approach as you need to base your estimate on something. You can estimate the target wordcount by applying an expansion factor to the source words, and this is a principle we see with pseudotranslate in Studio where you can set the expansion per language to give you some idea of the costs for DTP requirements in the finished document before you even start translating. But what you can’t do, at least what you have never been able to do in all the Trados versions right up to the current SDL Trados Studio, is generate a target wordcount for those customers who pay you for work after the translation is complete and are happy to base this on the words you have actually translated.